When starting a new company, many small business owners do not believe creating a strong brand/identity is important. They are often more concerned with pay bills, networking, and setting up quickbooks the right way (which isn't to say those things are not important). But what they may not realize is branding plays a huge role in customer confidence. Looking professional will make you stand out among your competitors and this rule, does't only apply to new businesses. Businesses with a long standing in their community also need to update their logo.