In February 2015 Google posted an article on their Webmaster Central blog entitled "Finding more mobile-friendly search results". The article describes how Google will adapt its search algorithms to find more relevant information for mobile-friendly sites. In fact Google will be expanding its use of mobile-friendliness as a ranking signal for mobile searches.
When starting a new company, many small business owners do not believe creating a strong brand/identity is important. They are often more concerned with pay bills, networking, and setting up quickbooks the right way (which isn't to say those things are not important). But what they may not realize is branding plays a huge role in customer confidence. Looking professional will make you stand out among your competitors and this rule, does't only apply to new businesses. Businesses with a long standing in their community also need to update their logo.
Though each site we create is uniquely tailored to the company we design it for, most small business sites will fall into one(1) of five(5) price ranges. Each price range has different packages, i.e. basic SEO package, or a premium Google Analytics package. Here are the packages we offer.
SEO Basic Write SEO content for home page using keywords selected by client
Standard Write SEO content for specific pages using keywords selected by client
As a small business owner you wear many hats. The one that may be the most daunting is your online marketing and social media hat. As a small business owner myself, I deal with and am aware of the many problems a small business faces. However, as a graphic designer and social media planner I have a unique understanding of how online marketing can work to grow a small business. With so many hats, and so many options I know it may be tempting to take that "they'll build it for me for free" path, but I'm here to tell you why that path is more costly than you think.
It's hard to imagine that in 2014 most small businesses do not have a website (75.2%(1) in fact do not have a website), it's even harder to imagine that those that do have a website have not even thought about going mobile. Here are three reasons your business website should already be responsive.