When starting a new company, many small business owners do not believe creating a strong brand/identity is important. They are often more concerned with pay bills, networking, and setting up quickbooks the right way (which isn't to say those things are not important). But what they may not realize is branding plays a huge role in customer confidence. Looking professional will make you stand out among your competitors and this rule, does't only apply to new businesses. Businesses with a long standing in their community also need to update their logo.
Your logo is the foundation on which your business sits. It's a representation of your company/organization and should be original, timeless and unique. These 7 mistakes are most often made by amateurs, and are mistakes you'll want to avoid if you choose to design your logo yourself (though I would recommend hiring a professional, wether it's Clearmark Studios or some other professional).