5. What do you do?
It should be immediately obvious what your company does. If your name, tag line, or logo do not give it away, then the next thing your customers see should tell them (via words or images). Sliders, image grids, and text blocks can help convey what it is your company does, but make sure somewhere on your home page it says what you do. If I cannot figure out what you do, I’m not going to stay and hunt around, I’m going to hit that back button and wonder if you even know what you do.
4. Can you read that?
If you wouldn’t print a book with that text, in that color and with that color background don’t use it for your website e.g. don’t use neon bright colors for text or background, or colors that have very little contrast with each other. Readability is everything on the web. If your customers can’t read the information you’re giving them, they will go somewhere else.
3. “Chek you’re spellling and gramer.”
There’s nothing worse than coming to a well-designed site to find a myriad of spelling and grammar errors. Use a software program with spell check when writing your content. Then, go a step further and have at least two other people read your content (preferably people who can spell, and who understand the rules of grammar). Having egregious misspellings shakes your customers’ confidence in your services/products.
2. Wait, this isn’t a link?
If you underline text on your website, standard convention says that that text is a link to another page, if that is not the case, use another text decoration on that text. This rule applies to any method you use to denote that text is a link, e.g. if your links are bold and green, then do not use bold and green for anything but links.
1. So you think your hair dresser’s nephew’s best friend is a web designer?
You may want to consider a few things before you hand that check over to “your hair dresser’s nephew’s best friend”. Anyone with a credit card can buy Adobe Illustrator, Dreamweaver, or Photoshop…that doesn’t mean they’ve been properly trained to use those programs. Does “your hair dresser’s nephew’s best friend” keep up with popular trends? Does he know the proper way to code a website? Can he code in SCSS, PHP, JQuery or HTML5? Will he be around to update the code for your site when the old code becomes obsolete? Does he know anything about SEO or CMS? Does he know how to properly export graphics or photographs so they’re optimized for the web? Does he know anything about marketing, social media integration, UI/UED or responsive web design? Web design/development is a multidisciplinary field. Clearmark Studios understands the interconnectivity of a website, store front, social media page, customer experience and more.